More bushels, more acres, more pounds, more gain per day.
More deductions, more pre-payments, more Section 179, more 0% financing.
More trait stacks, more disease resistance, more drought tolerance, more
More storage, more $B $G $F $W, more precision, more data.
But does any of it guarantee more profit, more bottom line?
The advertisements want to help you get more of what THEY are measuring, but does that make YOUR business better?
What if the program for more bushels per acre meant less profit per acre?
What if the requirements for more pounds per calf meant less profit per cow?
Know what you're measuring and why.
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