First, Kool-Aid launches a rebranding of the "big red mascot." ABCNews reports that the mascot "will be computer-generated and take on the personality of a celebrity trying to show he's just a normal guy."
What could possibility make people thirstier for grape sugar water than a simulated celebrity trying to convince consumers that he's really not that big of a deal?
Also, according to the BusinessRecord:
Iowa Health System, the fifth-largest nondenominational health system in the nation, announced today that it has changed its name to UnityPoint Health. The change reflects the health system's shift from a hospital-centered care process to one that more effectively addresses the total care of all patients, officials said in a release.So "UnityPoint" is supposed to conjure up images of total care and maybe even wellness? Dropping "Iowa" from the name makes a modicum of sense, considering that the enterprise has operations in the state of Illinois and could be eyeing acquisitions in other states around the Midwest. So why not just say it, if that's the reason? Why do they have to get all touchy feely about it?
Full Disclosure: I suppose it's not the newspeak name or the 'tired of fame' beverage pitcher that's bothersome, it's that I would have charged half the amount to come up with it. #Jealous
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